Price segmentation

by Oliver Bauer on 22 February 2010 · 1 comment

Our price segmentation (Euros/bottle)

We are not noting down the exact prices of each wine, because prices can differ depending on the region or country you are buying it from. Instead we are using a common international classifying system to group them. So you have an orientation, to what “price-region” a particular wine belongs to.

The groups are as follows :

entry-level
regular level
premium level
superpremium level      
megapremium level
Icons
Group I
Group II
Group III
Group IV
Group V
Group VI

Those prices/levels represent 0,75 l bottles. To classify also bigger and smaller bottles, we are naming the corresponding price for a 0,75 l bottle, because this size is normaly defining the classification level.

{ 1 comment… read it below or add one }

Mihnea 3 March 2010 at 15:33

…si multe capata un nou inteles :-) De cand cautam aceasta segmentare a pietei de vin! Am tot citit diverse articole in care se faceau referiri la vinuri premium si superpremium, dar n-am reusit sa-mi dau seama cu exactitate care sunt palierele de pret.

Multumesc, Oliver!

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